I was mopping floors in a synagogue when the photographer didn’t show up. In that moment, I stepped out of the shadows, grabbed my old camera, and said yes. This is the story of how I went from janitor to photographer, in the middle of a Brit Milah, with nothing but faith, grit, and a Canon Rebel in my trunk.

Before I ever held a camera, I held a mop.
In the quiet halls of Canada’s largest synagogue, scrubbing floors and serving strangers, I learned the lessons that no classroom, no book, and no photo workshop could ever teach me. This is the story of how the Almighty prepared me for purpose—through exhaustion, silence, and a divine dance between light and shadow.

From Janitor to Six-Figure Photographer: How Hustle, Grit, and a Chance Encounter Changed Everything
Before I picked up a camera, I was hustling tourists on the streets of Madeira, chasing tips and survival. This blog dives deep into the raw story of how I went from cleaning toilets to building one of Montreal’s most recognized photography brands. No fluff—just the truth, the struggle, and the mindset it takes to build something from nothing. Whether you're a photographer, entrepreneur, or just someone trying to escape the 9–5, this is the real blueprint.

Want your portraits to look like they belong in a movie?
This blog breaks down how to use harsh, high-contrast lighting to create dramatic, cinematic images that command attention. From snoots to grids and tight flash control, learn how to sculpt with light, not just expose a scene.

Soft light isn’t just about making your photos look pretty — it’s the difference between looking like a weekend warrior and a full-blown pro.
In this post, I’ll show you how to use size, distance, and diffusion to make your light wrap, glow, and flatter like it was handcrafted by the gods of portraiture themselves.
If your light still looks harsh, cheap, or flat… this is your wake-up call.

How to Shoot Stunning Wedding Photos in the Worst Possible Light outdoors

What’s open shade and why is it your best hack on a bright sunny day

Struggling when shooting in less than ideal locations? This blog has all the answers for you

Starting a wedding photography business means stepping into moments you only get once. That’s why the right gear isn’t optional. Its essential

So you want to be a wedding photographer? This isn’t just about pretty pictures — it’s about pressure, precision, and presence. In this raw, no-fluff post, I break down the truth behind starting in this industry, why assisting is your golden ticket, and how to build a career that actually lasts. If you're ready to stop guessing and start learning the real way — this is for you.

Identifying the differences between educational scammers and genuine educators in the world of photography

A guide on how to use off camera flash during wedding days

A guide on how to use Off camera Flash on reception halls

An educational blog about Off Camera Flash

How to work together with your clients and planners, establishing a functional and stress free wedding pictures timeline

Strugling to choose between a fixed rate or percentage fee contract to present your clients? This article should help you make a final decision